America The Beautiful

Last month, Canada had a federal election. Patrick and I marked the occasion unceremoniously by dragging ourselves over to the nearby polling station. We had no line in front of us, so it was quick and painless. We sighed, voted (for different candidates, as it turns out) and returned home to eat leftovers and obligatorily watch election coverage on CBC and Twitter. When the numbers were in, we turned to each other, shrugged and said “well, that was a waste” and went to bed. And the next day, we didn't think anything of it. Election done, business as usual, pass me a beer.

We acknowledged the American election quite differently. Last night, in anticipation of Barack Obama becoming the next US President, we hosted Siobhan and Patrick (her husband) to watch the coverage. I had decorated the place in Democrat blue, printed and hung Obama posters in the window and made gourmet hot dogs, Freedom Fries and apple pie. We even bought some bubbly for the occasion. We joyously screamed, hooted, danced and lit sparklers when Obama's success was made official and then cheered loudly through our window in the direction of the ultra-conservatives streaming out of the Albany Club. We felt energized, relieved and thankful. I’ve spent the better part of today warmly looking at footage of people all over the world who were also swept into the emotion of this moment.

Now, I love Canada. Love, love, love, love, love. In fact, this election probably gave me extra fuel for my sense of patriotism and confirmed how proud being a citizen of this country makes me. I like that our politics rest in the rational centre. I love that there’s no need for Proposition 8 here. I adore that people realize that contributing to a system that provides affordable health care for all its citizens is just as – if not more – patriotic than fighting for the right to own a gun. I love that if someone accused a candidate of being Muslim during an election, the first reaction would be to ask ‘what the eff is wrong with being a Muslim?’, and not simply deny the fabrication.

So my Canadacrush aside, I’m feeling the love for the USA today, which is a bit of a rarity. Ok, it’s a lot of a rarity (although Prop 8 passing still gets a huge, judgey thumbs down from me). The election of Barack Obama and the outpouring of positively-driven passion among the everyday citizen is genuinely inspiring.

Yes, the election of an African American for President is an important moment in the nation’s history in itself. But more than than this, for me, his campaign and election symbolized America finally turning a sharp and sinister corner. The old fear fog was lifted in favour of the massive, unabashed feelings of hope, change and a need for better.

Despite the best efforts of some campaigners, media and small-minded voters, The People didn’t give in to the time-honoured American tradition of fear-mongering, bullying and labeling that has made the rest of the world so disturbed by this once great nation. It’s not for lack of trying. They screamed and screamed: Commie! Terrorist! Anti-American! Godless! Corrupt! Un-Patriotic! Muslim! Anti-Semite! Illegal Alien!

And despite the continued barrage of these tactics in this election, The People finally, FINALLY turned away from the filth and looked toward a light of someone refusing to leave the high road. And when they looked, they started believing in doing better. In playing their part. In working with others. In grasping hold of the truth that they had the power. It caused people to vote for the first time in their lives. To volunteer to help the Obama campaign. To show up, en-mass to public places to celebrate with complete strangers. To cry with joy.

Last night was one of the first times I’ve ever felt that we Canadians could take a cue from our neighbours to the south. No, we don’t have the same dark veil of fear to lift from our eyes, but we certainly have one of apathy. Our country is a wonderful place – but just imagine how fantastic it could be if we chose to be invigorated by a need and a drive and a spirit to make it better. To dream bigger, feel deeper and actually WORK toward the advancement of The People.

I love my country, but today America has my applause and respect. It also has my gratitude for showing us exactly what we’re lacking. I never want to feel so dismissively hollow about the future of my nation again.

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The Internet Continues To Delight

When I first heard of Man Babies, I thought it was in reference to a diaper-wearing fetish culture, the likes of which you might have seen on Jerry Springer in the mid-90s. To each their own, but to avoid being turned off by the male species forever, Man Babies was a link I dared not click.

But when I saw the term being used more and more frequently, I started thinking that it might not be about adults being gratified by infant-wear. Well, at least I HOPED that was the case. With one closed eye I bit the mouse.

Thankfully, the Internet didn't let me or my prudish nature down. Man Babies is a site dedicated to babies and the dads and grandfathers who love them - with their heads "Photoshopically" switched.

It's dumb and it's funny and it gives me continued faith in humanity.

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Marketing Snark Talk

Every so often this blog veers off from the usual yapping about my misadventures with public transit and humiliation involving my nether regions to randomly go on about marketing and ads. This is one of those posts.

My interest in marketing, advertising and branding seemed to start with Angela Bower, Ad Exec extraordinaire on Who's the Boss. Even though I didn't really like Angela (woman had teh crazy in a big way), I loved the episodes where she'd bring her work home, like the one where she had to come up with a marketing angle for avocado chips, a product that looked like crisp mold spores.

There's just something so neat about taking any brand or a product and making it meaningful and desirable for the masses. As you can imagine, I can't get enough of Mad Men.

Finding marketing marvels is awesome, but so is witnessing marketing misfires that even the non-ad obsessed will ask "WHO the hell approved THAT?"

Sometimes they're new ideas and sometimes they're old, dated ones that companies cling to because they're too cheap to invest in re-branding. I like to keep mental notes of these for fun. Because - I - am a bit of a loser.

Today's Bad New Idea got on my radar through The Daily Grind when they highlighted horror franchise Saw's recent attempt to get people to their next installment (and yes, I realize that by blogging about it, I'm falling right into the 'buzz-creation' they were hoping for. But no linky for them!). Seems the geniuses behind Saw's marketing are from the easier-to-ask-forgiveness-than-permission camp when they telephone-spammed hundreds of individuals and creepily insinuated they had kidnapped a friend / family-member (a re-occuring plot point from the movies) ... and then gave them a link to the film's promotional website. Needless to say, people were freaked and confused, cops were called and the promotion has been cut short. If ever there was a reason to get on Canada's do-not-call list, this has got to be it.

Today's Bad Old Idea is one I've laughed about for a couple years but am pleased to know that they're going to do something about it (I hope). Sherwin-Williams has just retained a new marketing agency that will hopefully modernize the brand.

Because nothing appeals to today's ultra-green, eco-savvy consumerism like a logo like this:

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Literal is How I Like It

Not since R. Kelly's Trapped in a Closet has a video just told it like it is:



If the peeps who created that are considering a follow-up video, may I suggest Duran Duran's View To Kill video?

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