Here's a fun picture I found in the 1948 career book, How To Be A Successful Advertising Woman by Mary Margaret McBride:
Jen's Jerk-off Opinion of the Day: Crappy ideas shouldn't have a safe place.
I'm not saying we should attack ideas mercilessly (in business, be kind! Always!), I'm just saying we shouldn't pretend they're just as valid as a really creative / thoughtful / strategic suggestion. If there's an obvious problem with an idea, shouldn't that be pointed out before the team dedicates any more time to it?
What do you think?
Also ... don't you love it that in the picture above, "brain-storming" was still new enough to have quotation marks around it? Remember when they were so foreign to us that we had to use quoties around "web site" and "viral video" and "Spanx"? Aww ... those sweet, slimmer days of yesteryear.