27 May 2009

Dresses, Drama and Denizens of the Web

Deena Pantalone scandal Oh, trubs is a brewin'. I swear, in the age of social media, snark, news and reputation burners spread like wildfire. Throw in fashion, girl-smack and local business owners, and you have a gossip wet dream.

In the wee hours of the morning, Toronto Life posted its Best Dressed pick of the week. This week's Fashionista laid claims that the dress was an old vintage find that, through her instruction, was tailored and updated. Enter the Comments Section. As you can see, a local designer and shop owner - along with fans of said shop owner, are letting it be known that this is an off-the-rack dress from their store, Champagne and Cupcakes.

Enter e-mail.
Enter Twitter.
Enter Facebook.

Gah.

Naturally, I don't know the entire story, but the fact that this has swept along the interwebs as quickly and as as decidedly as it has, has me feeling all kinds of horror for those involved (and yah, am I helping that? Noooo). It's like spotting Information Highway Roadkill. Cringe-worthy!

Let it be a lesson (regardless of whether she did or not) that little lies have no safety on the web.

UPDATE!: So, yes - the dress truly is by Champagne & Cupcakes. According to a follow-up story by the Toronto Star, the Wannabe Fashionista in question was "overwhelmed by the media attention and perhaps felt she needed to elevate her story." Um, sure. Whatever the reasoning, it was a total d-bag move. Support local business, people!

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Need words? I'm a Toronto-based freelance writer who injects great ones into blogs, websites, magazines, ads and more. So many services, one lovely Jen (with one 'n').

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