4 Jun 2010

Old School Brand Talk

I can't tell you how much fun it was to research for the 50s Housewife Experiment. One of the goodies of said research that I came across was an article in a soft-cover manual from the editors of The Bride's Magazine called the The Bride's Reference Book. Within it, there was a very straight-forward article about brand names and the whole purpose behind buying a brand to begin with.

I've never read a consumer-facing (a.k.a.: written for you and me) piece that spelled out why brands are brands and why brand loyalty is important. And is it just me, or has branding (or maybe our reasons for buying into it) lost its path in the whole brand-is-an-extension-of-your-personality rather than a brand-is-a-promise-to-the-consumer kind of way?

In any case - enjoy (click 'em to expand)!

3 comments:

Jen 10:11 pm, June 04, 2010  

This is exactly why I buy certain brands, but I could never quite articulate it. Thanks to this article, I've realized why I still have brand loyalty despite price and what other people try to tell me!

I think there are pros and cons to buying a brand name. You think you can rely on it, but I think businesses have become greedy, and sometimes they bank on you trusting their brand to ensure demand despite lesser quality or higher prices.

Cousin Jill,  11:06 pm, June 04, 2010  

The best example of the "despite lesser quality or higher prices", I think, is toilet paper. Have you noticed that the "double rolls" are now a mere 50 pages bigger than the former single rolls? Doing the math is truly depressing.

And yet, I still find myself buying Purex sometimes because, well, that's what we always bought. And it's on "sale" (for more than double the old price of the old double rolls).

Jen 2:21 pm, June 08, 2010  

Thanks for the comments, dudes!

I think, if anything, this article reminds us to be more conscious of what we buy and why - and that the makers of products we use really do need to answer to the consumer!

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