Old School Brand Talk

I can't tell you how much fun it was to research for the 50s Housewife Experiment. One of the goodies of said research that I came across was an article in a soft-cover manual from the editors of The Bride's Magazine called the The Bride's Reference Book. Within it, there was a very straight-forward article about brand names and the whole purpose behind buying a brand to begin with.

I've never read a consumer-facing (a.k.a.: written for you and me) piece that spelled out why brands are brands and why brand loyalty is important. And is it just me, or has branding (or maybe our reasons for buying into it) lost its path in the whole brand-is-an-extension-of-your-personality rather than a brand-is-a-promise-to-the-consumer kind of way?

In any case - enjoy (click 'em to expand)!