16 Jan 2009

Gag Me With A ... Cracker?

Crackers have long held a treasured role in The Sick Day. If your tummy was feeling a little shaky, saltines (and a wee glass of ginger ale) would be on the menu. They are in the pantries of every binge drinker, mother of small children and hypochondriac (those people aren’t necessarily mutually exclusive. If and when I become a mother, you can bet the binge drinking will continue if not increase … substantially).

In this tough economic time, it seems Premium Plus doesn’t want to patiently stand by and wait for you to get sick and need their product. Instead, they’d now like to play an active role in acquiring queasy customers. Take a look:

All I see are bowls and bowls of colourful projectile vomit. Most convincing is that last chunky-looking orange one on the diner counter - it even gets a super slow-mo treatment just so you can drink that image right in. When this commercial comes on, I literally start dry-heaving even before the first cracker makes contact. The suggestion near the end that someone has then EATEN the puke soup (the spoon twirling around the empty bowl) has me panicking for an empty garbage can.

I do have to give this ad a bit of credit: You know the scene where four sprays of barf can be seen gushing from cubicles? I think it quite accurately captures how the majority of people feel when they get into the office.


Anonymous,  12:43 am, January 17, 2009  

I find that commercial repulsive too! Your description was too funny though!

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I have no shame

Need words? I'm a Toronto-based freelance writer who injects great ones into blogs, websites, magazines, ads and more. So many services, one lovely Jen (with one 'n').

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