5 May 2009

Where Acid Reflux and Firemen Fantasies Converge

Oh man.

If you're going after an anglo audience, it really is best to leave copywriting to someone whose first language is English. Even better, hire someone who knows the fine nuances of Jr. High humour - a brand of comedy that never really stops being funny, regardless of how mature and proper people think they've become. Otherwise, you might just end up with something like this Gaviscon ad from South Africa:

(via Agency Spy and kcredfm)

What a feeling, indeed.


Anonymous,  2:33 pm, May 06, 2009  

Even without the last frame, I'd probably think the same thing about that spray! Maybe they should consider making their product another color before they do any more advertisments.

Anissa Hart 11:52 pm, May 06, 2009  

WOW! That is so hilarious! Normally I cringe when the English language gets bastardized, but in this case, WORTH IT!!!

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Need words? I'm a Toronto-based freelance writer who injects great ones into blogs, websites, magazines, ads and more. So many services, one lovely Jen (with one 'n').

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